Our philosophy stresses offering people the highest quality at the most affordable prices,  It balances between  quality and affordability that makes different aspects of life better for individual consumers and society at large. This is evident in all the firms under the Zelere Holding Company (ZHC) name. This also manifests through our vision to ensure all our corporations are the preferred providers of goods and services for customers and corporate clients in Lebanon, Kuwait, KSA, UAE, Qatar, Libya, Iraq and Turkey.

We strive to achieve this goal by satisfying the rapidly changing needs of people and markets through innovation and excellence. By creating value, regularly enhancing our brands and services, and investing in our relationships with business associates, we step forward to achieve progression. This is why our business strategy is powered by sustainability, quality, and growth. Furthermore, our mission to improve the quality of life, offer value and convenience, and to be unique and creative, shapes our internal processes and decision-making.